From Founder to Founder
I help ambitious, product-based business founders go from bootstrapped beginnings to commercial success through strategy, connections, and insider know-how.
If you’re looking to start a business, or want to convert your bootstrapped business into a commercial success, I’m here to guide you through the process - from getting visible and pricing with confidence, to approaching agents and building a strategy that supports your long-term growth.
As seen in
Founder. Mentor. Strategist.
Founder. Mentor. Strategist.
Founder. Mentor. Strategist.
Founder. Mentor. Strategist. Founder. Mentor. Strategist. Founder. Mentor. Strategist.
Hi, I’m Jade - founder of Dainty London and Six Figured Females, a business network that I grew to five locations and I recently sold.
I started Dainty London Jewellery by reinvesting every bit of profit back into my business and learning through real experience, not shortcuts. In the early days, I often wished I had someone with proven retail and brand-building experience to guide me through what actually works and what doesn’t.
Over the past eight years of running my business, I’ve been fortunate to see the brand featured in publications such as Forbes, British Vogue, Great British Life, Stylist, Tatler, Grazia, The Times, Metro, Hello Magazine, and Closer, and to receive recognition including Creative Entrepreneur of the Year at the Great British Entrepreneur Awards, Online Retail Strategy of the Year & Emerging Jewellery Brand of the Year at the UK Jewellery Awards.
Today, alongside running my jewellery brand, I support other founders through The Founder’s Atelier - sharing the practical, hard-earned lessons I’ve learned about building credibility, growing visibility, and scaling a product-based business without spending a fortune.
Through one-on-one coaching and mentoring, and access to my trusted network of designers, photographers, PR specialists, editors, and SEO experts, I help you review your business, spot opportunities for growth, and put clear, realistic strategies into action.
MY RECENT AWARDS
What My Clients Say
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- Sona
"Jade brings a rare mix of warmth and sharp thinking. She takes the time to understand what is really going on, then offers ideas that feel tailored rather than generic. She has made a real difference to my business, both in the practical steps I have taken and in how I show up." drsonakaur.com
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-Charlotte
"I had the pleasure of working with Jade when I was expanding my business, and she has been absolutely invaluable. Jade has a remarkable talent for supporting other businesses and offering creative, strategic ideas. She helped me identify award opportunities and guided me toward valuable resources and apps that boosted my efficiency" charlottelovesstyle.com
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- Steph
"Jade helped me streamline my business with practical, time-saving systems like bots that removed monotonous tasks and boosted productivity. Jade’s real-world experience means she offers clear, actionable advice, giving business owners the confidence, tools, and clarity they need to run their businesses more efficiently and effectively." stephanielouise.co.uk
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- Lucy
“Jade was amazing a brain storming ideas with us. On how to improve our SEO and blog strategy. She was able to identify how we can reach new customer audiences and help our growth.” lilycharmed.com
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![thehungrytribe.co.uk]()
- Sam
“From pick yourself up pep talks and brainstorming, to endless support and advice on everything from SEO’s to strategy.
Not only has Jade help me shape the direction of my business she has pulled me through many a crisis of confidence.” thehungrytribe.co.uk
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![Hiral https://hj-photography.co.uk/]()
- Hiral
“Working with Jade has been such a turning point for my business. She’s helped me completely rethink my pricing so it actually reflects the value of my work, and more importantly, attracts the right clients. Her marketing advice has been incredibly practical and strategic, and she’s shown me how to stand out from my competitors without trying to be someone I’m not.” hj-photography.co.uk
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- Abi
“There’s not a single time where I come away full of ideas inspiration and ideas and plan how i’m going to implement the next steps in my business. Incredibly grateful to have met Jade and had the opportunity to be guided by her” thewhitethistle.com
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- Jo
“You can always rely on Jade for advice. She has a great depth of knowledge in retail and business and will always have a solution for any problem.” boxercreativeuk.com
My Philosophy
"I don’t just teach business theory - I’ve built, scaled, and marketed a product-based retail brand myself. I combine creative brand expertise, founder experience, and award-winning credibility to guide other retail founders to grow their business faster and smarter than general coaches can."
I know that successful product brands aren’t built by hustle alone - they’re designed, created, and strategically grown.
At The Founder’s Atelier, founders don’t just learn how to sell more. They learn how to:
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Position your brand as a credible leader in your market, attracting the right clients and opportunities.
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Build commercial confidence, mastering pricing, negotiation, and business decision-making with clarity.
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Create visibility that matters, leveraging awards, PR, and publications to elevate your brand.
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Develop long-term growth strategies for wholesale, partnerships, and sustainable scaling.
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Lead your business with intention, making strategic decisions that align with your vision and values.
Work With Me
Where Founders Create Brands That Scale
Are you:
A Start Up Product-based business founder ready to grow and scale your brand strategically?
A Female entrepreneur and small business owner building a bootstrapped, sustainable brand?
A founder moving beyond side-hustle thinking and into confident, long-term business growth?
A business owner seeking structure, brand credibility, visibility, and a clear growth strategy through expert mentoring and practical guidance?
If you're interested in working with me, complete the form with a few details. I'll review your message and get back to you within 48 hours.